A month of not drinking
costs $375. A month of drinking
costs $1,280.
We add it up on the back of a receipt the way a member drew it for us the week he signed up. The bar tab, the DoorDash, the Uber home, the wellness tax on the morning after. The program is already cheaper than the thing you're trying to stop.
$375 a month, $87 a week, $12.50 a day.
One standing hour with a coach. Two breathalyzers a day. A random weekly test. A family dashboard you can share, or keep closed. At-home. Private. No facility. Cancel anytime.
"I ran the numbers in the car before I signed up. It was already cheaper than the drinking. That wasn't the reason I stayed — but it was the reason I started."
What this is, what this isn't.
Almost every first conversation starts the same way: "wait, is this rehab?" It isn't. Here's what it is, and isn't, in plain language.
- A weekly 1:1 with a coach who's been where you are.
- Two at-home breathalyzers a day. One random weekly test.
- A family dashboard — shared if you want, closed if you don't.
- Private. Same-business-day reply. At-home.
- Monthly. Cancel anytime.
- Rehab. Not a facility. No 28-day stay.
- AA. No meetings, no group, no steps required.
- An app with streaks and badges.
- Something you have to tell your boss about.
- A treatment your insurance fights with you over.
The program is already cheaper than the thing you're trying to stop.
You don't need a crisis to ask for help. You just have to be tired of the cycle — and done paying the bigger bill.
